Viva Leichhardt's First Project: Celebrating Love with Our Vibrant Valentine's Day Activation!

We gathered 40 small businesses to help create a 3-week campaign to entice consumers to visit Leichhardt.

Our activation for the precinct featured a spontaneous ‘Italian Culture’ flash mob, visiting ten locations within Leichhardt. The delightful Italian-inspired surprises included singing and dancing for audiences on the street and inside various premises. We further actively encouraged local businesses to inform their customers about the opportunity to win a diamond pendant in a straightforward district competition. Then, on Valentine’s Day, we secured and distributed a generous quantity of Baci chocolates to our participating businesses, with some of our finest restaurants even creating unique Valentine’s desserts to commemorate the special occasion.

Our Valentine's Day Activation had close to 300 entries!

Congratulations to Antonio! Our proud winner of a dazzling $2000 diamond pendant from Cerrone Jewellers.

A heartfelt shoutout to everyone who participated! Your love for Leichhardt and your sparkle-filled dreams made this event truly magical.

A special mention of our supporting partners.

Inner West is a uniquely creative community with vibrant and diverse neighborhoods living side-by-side in harmony. We’re a proud community made up of different cultures, ideologies, and experiences that define us.

We acknowledge that this land area traditionally belonged to the Gadigal and Wangal peoples of the Eora nation.

Cerrone draws on the beauty of each stone in creating pieces that honor moments worth remembering. Our range is the result of perfection, precision, and vision; our obsession with the past and future of design and craftsmanship is ever-present.

The Cerrone workshop imagines the unimaginable. Our dedicated artisans include diamond setters, jewelers, and polishers who work together to guarantee high standards in craftsmanship and design.

Originating from a beautiful love story in Perugia, Italy in 1922, Baci Perugina chocolates embody the affection, indulgence, and charm of love. Combining hazelnuts and chocolate to create the ultimate indulgence for chocolate lovers.

Bottega d'ArteTeatrale is a theatre group designed to promote culture and enthuse Italian speaking.

A Voice for Local Business.
We’re an independent organization dedicated to growing business in Leichhardt, Annandale, and Lilyfield. We create network events for local businesses & are dedicated to representing the interests of companies in our area.